I worry a lot. It’s in my nature, and my doctors tell me that if I can’t stop worrying so much, I’ll have hypertension and high blood pressure. In fact, I’m already on my way there, and it’s one of the main reasons I felt so lousy while I tried to recover from sinus surgery.
More than anything else, I worry about my ability to support and provide for my family. This isn’t just about paying bills and putting food on my children; it’s about health insurance and college tuition and retirement saving. You know, all those things that grown-ups have to worry about.
Two stories came across Bloglines this morning that were encouraging to me, and seem to support my belief that I can continue the life of indie publisher and occasional actor for at least another few years. In fact, after looking at these two stories, I have a great deal of hope that the way I’ve been doing things since I first published Dancing Barefoot is the right way to do it — and will become the predominant way creative people make a living in the future.
Story number one tells us that Nine Inch Nails earned at least 750,000 in two days with the Creative Commons release of their new album Ghosts I-IV.
Mike Linksvayer, the CTO of Creative Commons, runs the numbers of Nine
Inch Nails’s Creative Commons download experiment and discovers that it
only took the band two days to exceed the typical net from a
massive-selling traditional CD release. The band sold $750,000 worth of
"limited edition deluxe sets," plus an unknowable further sum from
sales of the regular CDs and merch.
I was thrilled to grab the first CD — legally — off bittorrent, and I was doubly thrilled to see the best download speeds I think I’ve ever gotten in a .torrent file. Not even new Linux releases were as widely-seeded as Ghosts I was. I liked what I heard so much, I bought the two-disc set, which included an instant download of the entire album.
Clearly, I’m not going to make 750K at one time, ever, but NIN’s and Radiohead’s success in directly engaging their fans and audience via the Internet both validates the way I’ve chosen to sell and market my books, and gives me hope that there is, indeed, a viable future for creative people who choose to reach their fans directly, without doing things "the old way."
The second link addresses that directly, and is especially relevant to me, personally. It comes from Kevin Kelly, and is titled 1000 True Fans.
Other than aim for a blockbuster hit, what can an artist do to escape the long tail?
One solution is to find 1,000 True Fans. While some artists have
discovered this path without calling it that, I think it is worth
trying to formalize. The gist of 1,000 True Fans can be stated simply:A creator, such as an artist, musician, photographer,
craftsperson, performer, animator, designer, videomaker, or author – in
other words, anyone producing works of art – needs to acquire only
1,000 True Fans to make a living.A True Fan is defined as someone who will purchase anything and
everything you produce. They will drive 200 miles to see you sing. They
will buy the super deluxe re-issued hi-res box set of your stuff even
though they have the low-res version. They have a Google Alert set for
your name. They bookmark the eBay page where your out-of-print editions
show up. They come to your openings. They have you sign their copies.
They buy the t-shirt, and the mug, and the hat. They can’t wait till
you issue your next work. They are true fans.To raise your sales out of the flatline of the long tail you need to
connect with your True Fans directly. Another way to state this is,
you need to convert a thousand Lesser Fans into a thousand True Fans.Assume conservatively that your True Fans will each spend one
day’s wages per year in support of what you do. That "one-day-wage" is
an average, because of course your truest fans will spend a lot more
than that. Let’s peg that per diem
each True Fan spends at $100 per year. If you have 1,000 fans that sums
up to $100,000 per year, which minus some modest expenses, is a living
for most folks.
First off, I’m not crazy about the term "true fan," because that seems to imply that unless you’re willing to spend $100 a year on someone, you’re not a True Fan. I’d prefer "diehard fan" or "core customer" or something like that, probably because I consider myself to be a True Fan of several different artists, and I don’t know if I’d spend $100 a year on a bunch of merchandise. I think it makes sense to compare these people to season ticket holders, if that makes any sense. Well, it does to me: I love the Kings and the Dodgers. I can’t afford to be a season ticket holder any more, but I don’t think that makes me any less of a True Fan. Maybe I’m overthinking this. Let’s move on.
But about Kevin Kelly’s number: $100,000 a year from my work? That’s more than "modest" for me. I’d love to earn $100,000 a year from my work. I’m not entirely sure if I can pull it off, though, because at the moment, I’m not putting out $100 worth of new stuff each year, and I don’t think I’ve hit the 1000 True Fan threshold, yet. 300, for sure (and for the win!) but I think my number is probably closer to 400 or 500, considering what I publish, how frequently I publish, and various economic factors. I’m not sure if I can double that number before the end of 2008, but Kevin Kelly is absolutely on to something here (Jonathan Coulton agrees with him, and JoCo is doing with music what I hope to do with words) and I’ve got a goal to aim for now: double that number, and increase the amount of stuff I’m putting out there every year so it’s worth at least $100 a person.
I don’t know if I can do it, but I’m going to do my best to make it happen.
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I’d be happy to help you reach your goal Wil! *Starts counting up spare change* Oooh nearly enough for Dancing Barefoot ! This might be the year I buy all 3 of your books so far, maybe not all at once, But hopefully I will earn enough spare cash to be enjoying the trilogy by the end of the year sometime .
Until then, drops Dark Side of the Moon hat just to make Molly turn bright red and say “Eeek!” cause I’m an evil evil man! MUAH HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!!!
NIN’s Ghosts I-IV is not Aphex Twin’s Selected Ambient Works Vol. 2.
I’m just sayin’.
1000 Core Customers sounds like good medicine to me.
“True Fan” smacks of stalker freakiness.
Don’t mind me, I’m just closing an errant <i> tag.
I appreciate all the feedback here. I’ve been talking with some other creative friends, and based on what you’ve all said here and they’ve said to me elsewhere, I have a follow-up post.
I hope that follow up post states you on T.V.
Love ya!
I don’t think I can disagree more with this argument.
While it’s undeniable that the monetary support provided by 1000 True Fans can support an artist, it leaves out what effect that support would have on the artist himself. Will those True Fans be truly discerning as to whether our artist is putting out quality material? Maybe not, in which case our artist will start putting out worthless material and making money off it. Will the artist have any incentive to risk his True Fans by diversifying or changing his style? Not if he’s satisfied with the comfortable living they provide, causing him to stay in the creative rut the True Fans demand. In short, he’ll become a well-paid hack.
Also, the community inhabited by the True Fans would be a pretty poor environment. Without fresh blood, it might become homogenous, or at least so familiar with itself that the clique-ness deters outsiders who enjoy the artist’s work. The universal heavy investment in the artist would cause a lot of hostility to anyone criticizing the artist or his output. The cult-like atmosphere could turn a True Fan into a Burned Ex-Fan.
I’m not saying the artist wouldn’t be happy. I’m not saying the True Fans wouldn’t mostly enjoy their fanhood. I’m saying this philosophy paves a path to what no artist truly wants to be.
I’ve only been around for a couple of weeks, and I’m already close to declaring myself a True Fan based solely on the quality of your writing. I’ve been *aware* of your online presence for a while, being a Lesser Fan for Other Reasons – but rest assured, I’d be here now even if I’d never known anything else about you. I look forward to reading your books, and damn skippy I’d use a donation button too.
In any case, I’ll be cheering you on. What I wouldn’t give to have the guts to go indie!
Although I don’t know how readily I would click a simple ‘Donate’ button, I can say for certain I’ll buy your books, short stories, and collaborative work.
I really thought the idea of a security keyed .pdf version of your books would be a great idea. You’ll still sell to the traditional folks who like the paper in our hands, and you’ll also snag a portion of people who read electronically.
And the instant gratification factor would be brilliant. Imagine after posting about Gygax and your clip from THDoOL, someone could click a button to read the rest of that book.
In any case, I think I might be a season ticket holder. Maybe up in the nosebleeds. I can’t afford box seats, but I’ll be at most of the games.
Gidday Wil
Came across the “1000 fans” on another blog and was going to post it for you, glad I read the whole thing first! 😉
Dude, have you searched “Wil Wheaton” on YouTube lately?
PAX 07 keynote, Penny Arcade, book readings, all dominate the first page of hits (is it too soon to say Wesley has been crushed?)
There has to be a way …. racking brain ….
Cheers
CST (289)
Wil; everytime I read something you wrote, whether it’s an excerpt from your book or on your blog, I feel as if it becomes more real to me than the world I am in. I become immersed in the world you create, and when I come to the end of the screen, it’s like coming up out of the ocean. I take a big breath in and look around me, surprised that I am in fact in my room or at work or wherever I am lucky enough to have an internet connection. Keep up the good work, Wil! We are your TrueFans for good reason.
Ok, I’m now a fan of Kevin Kelly and will be reading his archives for the next hour or so. I own severalold copies of Whole Earth so it was nice to be re-introduced to him online.
Wil, this entry is inspiring for all of us performers out here just waiting for a chance to be a commentator on a VH1 special. 😉
Dave
Wil,
I find what you and JoCo doing to be very exciting. I think it’s a glimpse into the future of entertainment where we are able to shed the cumbersome profit-based music and publishing industries and go directly to the artist. In a few years, we’re going to be looking at you, Jonathon and the handful of others who are brave enough to go it alone as pioneers. Stay brave!
TMI Wil….TMI.
You sound a little like Steve Martin’s bit about “1000 seats at $8 a ticket…no wait 10,000 seats at $100 a ticket…no, 10,000 seats at $10,000 a ticket..ONE SHOW…GOOD BYE”
It seems a little creepy to me to be talking about getting $100 from 400 “true fans” so that you can make $400,000 a year. I mean, I hope you make $1,000,000 a year but I don’t want to know the exact dollar figure per fan. Just keep those figures on the down low.
Sorry about that…I meant $40,000 a year from 400 “true fans” or $100,000 a year from 1000 “true fans.” Me no good at math. 🙂
Ignore my previous post, just back from a long overdue holiday and catching up, found your YT site :#-} …. duh ….
Wil I have little time these days (thanks to 12 hours of crappy office work on same days) and I don’t write on here as often as I should (or is it want), also thanks to some cash flow problems a few months back I’ve yet to get hold of your new book… however as ‘Core fan’ I’m willing to buy a season ticket for exclusive content sure maybe not $100 but $50… I sometimes think that little voice of doubt in your head stops you realising just how big you are… every time you d something ‘exclusive’ your always surprised with how fast something is bought or something is downloaded or the amount of us willing to buy merchandise… Think BIG Wil like always you can ask for a show of hands before you make your move, but I think many of us understand the importance that family holds to you and supporting them is big part of that.
Whoops , sorry about that errant < i > tag , < i > thought < i > had closed it off, < i > must have been mistaken. Peace WW, Drops Dark Side of the Moon Hat.
Hi Wil,
I agree with your definition of True Fan, core customer sounds much better. Also head.fairy has a point, many of us will never be able to travel to see you perform, as we are overseas, unless by chance you are at comic-con in San Diego the year I finally make it there!
Still I do remember waiting for THDoOL to be released internationally, and when it finally was buying without hesitation, I’ve even kept the jiffy bag it came it because that has a genuine Wil Wheaton autograph on it (on the customs label)! So maybe I might make core customer yet.
Ok, after a bit of experimentation I have worked out how to do the Italics tag wit out it running wild through your blog. I really like it when my letters lean back like this. Wil Wow! I’m a big boy now! Drops Dark Side of the Moon hat and does a victory fist pump!
Wil, why isn’t there a media kit for Happiest Days? If nothing else, you should design a flyer that fans can copy and leave at flyer friendly conventions and other places you can think of that would be receptive to your book. I flyered a few cons for Dancing Barefoot.
For some stats, you can ask folks to tell you where they heard about your book so you can better market your product. I think you can ask for a comment on the paypal form. Maybe those flyers I left at Dragon*Con did generate some sales, but you wouldn’t know unless you ask.
When you asked for marketing ideas for your first book, lots of readers had some good thoughts. Ask again. Technology has changed. New sites have been created that could be used.
There’s another geek’s blog I read. Actor David Hewlett (Dr. Rodney McKay on Stargate Atlantis) made an independent movie and got his fans to help him get the word out. They came up with flyer designs, movie posters, social networking sites to post at. I flyered some conventions for him, too.
He coded his own site to support his movie. His blog keeps his fans aware of his next projects.
You can use some the same techniques he used, with a book focus. In fact, you and he already do a lot of the same things. You have lots of folks out here who want to see you succeed.
I stand corrected a ways up, it seems.
Could even be that I was projecting.
Without guys like me, the Internet just wouldn’t be the same.
Oh, wait…
Way back in the dim ages, a guy ran for governor of my state. He asked for 10,000 people to send him a contribution (any size, but they averaged $100.) Then they got a bumper sticker that said “I’m # ___ of Pete’s 10,000.
He won.
Talking Points Memo/Muckraker was set up on a 1000 true fans model. It started as a blog, now he has staff to research the stories.
I -suspect- that you have 1000 true fans who would buy a $100/yr package, and trust you to deliver premium content.
You could test this, by having people sign up, but they don’t get billed until there are 1000.
I spent the past year testing a part time gig that makes me $20,000 a year. (I am not famous or skilled, and cost of living here is less, and no kids.)
Next step will be to see if scales up.
I can think of 6 things you could probably do to make $100K a year. The subscription model is worth trying.
A comment about worry from a former obsessive worrier…my first step towards managing my worry was when I realized..at about your age, that 99.999999999999% of all the things I had worried about in my life had NOT come to pass, and the .00000000000000000001& that had were things utterly out of my control .
Hi there. I’m a New Fan, probably on my way to becoming a True Fan someday. My husband is also somewhere between New and True. I would probably “subscribe” to you if you go that route. $100 a year for hours of lunchtime blog reading and whatever else you feel like doing (except maybe interpretive dance) would be worth it if it gave you less worry and more time to do what you love.
I say go for it Wil! If you can produce the goods, I’m sure they’ll sell.
Wasn’t there mention of some t-shirts a while back?? :-p
Oh by the way, some more Watchmen pictures (characters) got published today. Heres’s the link:
http://rss.warnerbros.com/watchmen/2008/03/one_year_to_go_1.html
I’m not sure what to make of them….
Sorry if someone mentioned this earlier in the thread and I missed it, but while the 1000 True Fans model is good in theory, I think it kind of breaks down when you look at the economics (specifically with regards to what you’d be supplying to meet $100/yr of demand).
If we were talking a hundred bucks of actual content a year:
* For a musician, this would be like putting out 10 albums a year.
* For a writer, this would be like putting out 5 books a year.
I haven’t seen that kind of prolificacy this side of Bob Pollard and Balzac, respectively.
Musicians have it a little easier because they can perform, but as Joe Haldeman said on his blog: “Nobody’s going to pay a living wage for listening to a writer give a reading.”
But if a writer has to rely on generating more product from 1 or 2 books of actual content, it sounds like we might be veering into “Double-pack with a photograph,
extra Track (and a tacky badge)” territory.
I hope I’m not being too negative and admittedly maybe I’m missing some element of the concept.
Go for it, Wil. I definitely consider myself a “core customer” (#11/300). You CAN do it! 🙂
Hey there Wil,
I totally dig where you are going with this, and I think you are definitely doing the right thing – I for one count myself as a ‘core fan’ of your output, and have every intention of buying your next book (I’m loving reading “The Happiest Days of our Lives” and am Shill’ing for it on my blogs – http://maleghast.vox.com and http://maleghast.livejournal.com ).
Moreover, I am hoping that I might be able to do the same with photography, so I hope to see what you achieve and will be following your success and problems with a keen interest. I wish you the very best of luck mon ami, and whatever happens, keep writing 🙂
All the best,
Oliver
I’ve always thought of you as a brother, like I grew up with you watching you in your movies and TV work. When I discovered your books andyour blog, it was yet another way to say “Hey, Wil’s a good guy, I want to help him.” It’s not really capitalizing on your work, but more of a “I believe in you” kinda thing. $100 is the least I could do to show I like what you’re doing. I’d buy you a drink and wings at Hooter’s, too, but I know you’d settle for the $100 🙂
I talk a ton with a literature-teacher friend. He loves your work. He uses your writing style with his high school students to get them to understand the next generation of literature and how they, too, can write succinctly and efficiently, but with grace and humor. Always remember that while we worry about finances, there is a legacy that is left behind as well.
Remember this:
Have fun with it! Or else all the money you’ll ever earn won’t seem worth it!
Once we have fun doing a thing, everything else just seems to fall into place… We’ll support ya, pal!
Go for it.
Y’know, I found KK’s article really reassuring, too. For me, it’s that little matter of producing the work that gets in the way, though!
Yeah, a lot of what Kelly says resonates with my own thoughts about making a living as an artist. I don’t want fame, I don’t care about street cred, I just want to make a living. Now, to figure out how…
Wil,
Interesting concept. Obviously everyone here is a fan of your artistic output or they wouldn’t be here, me included.
The question, when you get right down to it, is what tangible “things” would I, or other fans (“true” or otherwise – don’t get hung up on the semantics), spend that cumulative $100 on over the course of a year.
Might I suggest thinking outside of typical “swag”, although that can be one part of the whole, I’m sure (for those people that would embrace having a T-shirt or hat or other tchotchke with your likeness or catchphrase (“Fucos” seems to be perpetuating quite nicely) or the like emblazoned across its surface).
We know you write books. That’s probably your main output that you SELL, right? So let’s say you commit yourself to 2 a year – maybe one that’s in your nonfiction “wheelhouse” and your first stab at fiction this year.
Second, and maybe this has been tried before or you’ve resisted or some other reason – a video of one of your con keynotes in a choice of media (orderable DVD or direct download – each with separate pay structure based on YOUR costs to produce/post, etc.). I, like many, LOVED the Pax audio download and caught some of the YouTube stuff and thought “This would be GREAT as just a standalone video – start to finish”. Perhaps pepper in some video of some of your bookstore readings or other live events and, again, I’d find that worth purchasing.
The next thing might seem like a drag, but you’ve acknowledged that some of your fans will only perceive you in a particular way (and maybe not as much as in how you’ve re-invented yourself as a talented writer). There will need to be some sort of Star Trek tie-in that you can make your OWN money on (but that you’ll be able to live with yourself after putting out into the marketplace). Maybe the TV Squad gig is as far as you take it (which I hope you DO get paid for). The Trek Manga, also cool (also hope you get paid for). But there has to be something (within license restrictions and all related legality) that you can produce yourself that’s Trek-related that you, alone, profit from.
Last, and a few people already recommended it, is some sort of “paid member” option on this site. Two possible ideas for what could be offered in exchange for that payment? [1. You, Wil, need to make good friends with a skilled animator with Web skills, because I would frequent something ONLINE that utilizes your voice talent – and that seems like something you enjoy. Even if it was something that was once a week or so [and you’d need to split some $ with said animator], it’s something that gets people coming back to the site. I’m imagining something similar to an animated Penny Arcade with Wil-voiced character(s) that lasted a few minutes or so.
2. A once a month Q&A where you choose what questions to respond to (as just one group response, not to each person indivdually – different from responsding to traditional “fan mail”) – be it written, .mp3 or video. I’ve seen this on other sites and it seems to be a good draw, and is something that could be considered a “premium” rather than something expected for free (especially considering how busy you’d be with everything else you’d be doing to get our $100 a year).
My goodness. There needs to be a word count restriction for long, tedious comment posters like me.
Anyway, I’m no business major or famous person, but I am someone who appreciates artistic talent and hopes we’re entering a time where artists get paid fairly for what they produce rather than get ripped off by “the system” or “the man” or “the man’s system” or “the (fill in your preferred choice of faceless bureucratic suppressor here)”.
Best of luck. And if all else fails you could always start a telethon. “Only YOU can help Wil put food on his children. Won’t you act now?”
Your first two paragraphs could have been written by me. I only wish I could clear a living all by myself for me and my family. Working for the state of VA doesn’t pay, unless you are at the top of the pyramid. I just keep the computer from going *KAPOOF*, keep 10s of thousands of students private date private and generally keep VT getting more students this way so the university can stay open. That’s not worth much.
Okay, I exaggerate but not by very much at all.
Anyway, I worry a lot too. We need vacations and two cars but paying for that, a house, day care for the two kids and finishing a basement is all one can do with two salaries that don’t come to $30,000 net. If it weren’t for my wife, we’d be in deep financial yogurt. It’s horrible, but you actually need two incomes these days to support a family of four.
Will I have enough to retire and still pay the bills? I worry about that. Will I have enough to put the kids through college? I worry about that. Will we have enough to pay back our home equity loan and still eat dinner. You got it; I worry about that too.
I have to take a few deep breaths and pour out the coffee now. It never gets easier it seems, for those the world relies on to keep things going but I pray and hold my wife tight and trust, a little, that I’m making all the right moves to make my waning years livable when I get there.
Keep up your writing. It’s one of the things that keep s me going too.
Count me in, Wil. Keep producing stuff, I’ll happily keep buying. I understand all about worrying, too. But if you’re healthy, and your family is healthy, that’s the most important thing. Everything else will fall into place. You have so many people out there pulling for you. Remember to take a few deep breaths from time to time.
Count me in as a hard core Wil fanatic. My Christmas present this last year was the complete works of Wheaton and I’m currently most of the way through Just a Geek. It’s such a pleasure to revisit posts that I first read so many years ago. It also felt cool when I realized that I’ve been a huge fan of yours for so long…even though I rarely comment here, I’ve been visiting this blog daily for longer than I can remember.
I think it’s a really good idea to encourage patronage by way of a monthly PayPal subscription, or something like it. You are one of my favourite artists and I’d love to help support you in some way so that you don’t have to be distracted by worries about bills. That’s just silliness.
I just started the chapter in “Just a Geek” where you quote a friend saying, “Creativity is the absence of fear.” That phrase hit me pretty hard when I read it this morning, because although I have a lot of potential as a creative person, I have let my fear of bills, etc…keep me from reaching towards the potential of that creativity. So I’m going to work on that. Thanks for the inspiration. Now, can you please make some pithy t-shirts for me to buy so I can thank you in a more concrete way?
Best of luck with all your efforts, and hope you continue to feel better!
P.S. I like reading online and I like ‘real’ books too, I’d buy both if given the option.
P.P.S. Oh yeah, I wanted to tell you that at dinner last night my friends and I went on an hour long jam session about our favourite STNG episodes (which was super fun!) and it gave me the idea that maybe you could publish a more fleshed out collection of your reviews that were posted on the Suicide Girls site? I really, really enjoyed those, and I would love to see more! Oh, and maybe you could do a MST3000 type DVD where you provide commentary while watching the episodes. (Would they let you do that?) I would totally buy that.
Hmm… A couple of people have talked about custom or premium content available for an extra price on the blog. Honestly, even as a long time supporter I have to say that the price point would have to be really reasonable for me to do a monthly fee. I know you’re really busy and you deserve to be paid for your work and I want and enjoy supporting your work but what made WWdN so great in the early years was your laid back “I’m just this guy who’s blogging about my day and stuff.” attitude. I’d pay for special release chapbooks (even electronic or log in online only versions) and swag and stuff but part of what makes you so awesome is your approachability and I’d wonder if having two levels of a website — a paid version and a free version — would reduce that accessibility that you’ve built into your image. I don’t know. That’s just my two cents. I love to put food on your family but I’d have to think about at what level I could afford to be a monthly premium user.
I totally agree with someone’s idea above to release small things throughout the year. I can spend $20 – $50 every few months on new stuff but it’s harder to pull together a huge sum all at once.
Of course, this is all rhetoric. You could tell us all tomorrow to give you $10/month to access the “super cool secret pages” and I might go, “Okay!” (Having just a PayPal or similar donate button on the blog as a regular thing for anyone who wants to donate some money sounds like a good idea, though. Kind of like how you can give JoCo monkeys, bananas, and robots if you want to (but don’t have to if you can’t afford it right now) for access. I’d give you some monkeys every so often. 🙂 )
Cheers!
For some reason, I always think of people who are in entertainment sitting on a pile of dough, sipping wine, and lighting cigars with $100 dollar bills.
I always look at my student debt load and wonder when it will be gone so that I can invest in my future. I don’t live big, I like little things like going for a beer and paying $15 a month for Warcraft, but…
It somehow adds to you Wil that you get what most of us are all about and I suspect it’s this kind of connection that 1) makes us return to your blog and 2) buy your published writings, or anything else you deem worthy of the Wheaton Brand.
Just don’t be like Krusty the Clown.
We don’t need a Wil Wheaton official ‘meat-flavoured’ sandwhich!
From your Canadian friend,
Aaron
Wil, the fact that you have over 1000 subscribers on bloglines alone should tell you something…
I second the idea for the TNG reviews. I bought The Nitpickers Guide to TNG for the reviews and goofs. I would gladly buy a Wil compendium of TNG reviews!
You are absolutely onto something here but you’re missing something. The reason Radiohead and Nine Inch Nails were doing so well is because of their established fan base and yes the true fan bit counters that argument but there is something not taken into account here. Those of us who don’t have hundreds of people invested in us and what we put out daily (your 1,000+ subscribers on Bloglines) then self-publishing via the methods that you and Nine Inch Nails and Radiohead do, is wholly unrealistic and not viable for artists just starting out. So, eventually, things will have to revert back to the Old Ways.
Hello Wil,
I’ve never posted on a blog, but I enjoyed your article above and thought I’d give you a few suggestions.
This is from someone who is about your age, has been an entrepreneur since high school, currently operates 5 businesses and actually does consider $100k a very modest sum to live on (its amazing how much you can spend if given the opportunity!)
Also, I am someone knows your work but isn’t a “true fan” in that I probably wouldn’t pay for access to your writing. You seem like a really interesting, straight forward guy, but one can only be a true fan of so many things before running out of time.
My suggestions, which I hope you’ll not take offense at since you did post the article, are simple. If you want to see if you can get 1,000 fans to spend $100 a year with you I can point out two things that are currently making that impossible.
One, I don’t see anything I can purchase from you. You may have 1,000 true fans – who knows? Put some old collected writing up, or sell silly “don’t be a dick” t-shirts, or offer a Wil Wheaton screensaver. For products/people I am committed to, I’ll tend to buy the silly stuff just to support them or because I find it whimsical. It’s hard to make a living selling your creative work if your creative work isn’t for sale. You have a clever / silly persona, so I don’t think people would take offense if you had some items for sale on the right side of the screen. Perhaps along the line of the homestarrunner stuff? Who wouldn’t want a pair Wil Wheaton earmuffs?
Second – and I could be wrong here since I haven’t looked closely – but I thought you had your work on wilwheaton.net. You did a good job building that brand (I knew of it and I never searched it out), but the last post is on May, 2006. And it points you to this new site. Whatever reason could you possibly have for this move? Seems like the same type of work and postings; its always confusing to potentials fans if you move your location for no reason with a “we’re remodeling – be right back” message for going on two years. Go back to the original site even if it isn’t what you wish it would be. Brands are valuable and I think you have a decent one with your original site.
Ok – so there ya go. Hope you don’t mind that I responded in the manner that I would to anyone that asked my opinion – directly and without being overly tactful. (If any loyal fans want to respond that I’m “being a dick” here – keep in mind I’ve just giving my 2 cents of feedback to help Wil reach the goals he outlined himself).
Cheers & all the best,
Paul
@PaulThomas – you are totally not a dick in my humble opinion. I agree with your comment and you wrote it more eloquently than I could, for what it’s worth. Cheers!
p.s. I’m sticking with “loyal fan” because “core consumer” kind of sounds dirty, like I’d just buy anything. 🙂
This idea is not new. People have been starting cults for the exact same reasons and using the same process for a long time. If you don’t feel motivated to write without knowing that you have a built in fan base whom you’ve ‘converted’ and will buy your work weather or not its any good or you don’t have the skills or the drive to pursue acting, then why are you still considering doing either to pay your bills?
Maybe not liking writing or acting is why you’re so worried about money. I don’t think you WANT to write or act, you’re WILLING to if theres enough cash tied to it. Thats the real reason you cant make it as either an actor or a writer right now. You don’t care about what you’re doing and it shows to anyone that isn’t curious about finding out ‘whatever happened to that kid from that show’.
You’re trying to start a cult of personality. You want to be at the top of the Wil Wheaton Branded pyramid scheme. I think thats gross.
*idea* I keep looking for the Kindle versions of your books and blog.
Wil,
Another site I check in with a couple of times a week, “The Comics Curmudgeon” is a goofy site where they lambaste daily comics. Timely enough, the author is running a fundraising drive this week. This model could be a nice way to ask for a contribution from readers without requiring subscriptions. Sure you won’t get full participation, but you WILL get support from your devoted followers.
You have a lot more then 500 fans. 🙂
Why don’t you try an experiment? Pick a creative project that can be fun for you and relatively easy. Could be another episode of Radio Free Burrito, could be a short story, anything. Sell it for $2 via PayPal and see what happens.
The idea here is its an experiment…$2 is a reasonably trivial amount so you’re not ripping anyone off, but it will give you a decent approximation of who is willing to pay for your work.
I’m post #99 – I’d say you’re pretty close… 😉
Hmm, maybe you should become an actor or indie publisher or something.
To get a rock star salary you have to be a rock star.
Maybe you should stop goofing off and actually work for a living.
Worrying as a job doesn’t pay well, if at all.
There are fans, then there are insane-fans aka stalkers or ‘true fans’.
I tried to make a living once by doing as little as possible, as I chose. I found I was paid as little as possible, whenever they chose.
Are you kidding us? Maybe you should become like Supertramp (the late explorer) and try to live off of seeds and squirrels. Of course that didn’t work for him, but if he had first put in place a fan base….hmmm.