Monthly Archives: October 2011

Writing about writing so I can get back to writing because today I’m having a hard time writing

I'm having a great time writing this thing that I can't get too specific about, but I'm severely blocked on today's work, so I thought I'd talk about writing instead of writing, in the hopes that it shakes up my brain and lets me get back to writing.

When I write fiction, the first thing I do is break the story into acts, then into important things within those acts, and then into a few key scenes. Think of it like a map, with some pins pushed into it showing a route from beginning to end. It's a zoomable map, so some of the pins are closer together on a well-defined path, while others are more general.

Once I have that done, all I have to do is connect those pins into a narrative, allowing myself the freedom to wander off the main road from time to time if something catches my interest*. I need to be able to visualize scenes as I write them, and I need to hear the characters speak in their own voices, so they don't all sound like me. On the first draft, though, I don't worry about all that too much, because I know I'm going to get another shot at it before I turn it in, and it is always easier to rewrite something than it is to fill up an empty page.

I usually find some really interesting side trips during the first draft, either because a character told me to go left when I had planned to go right, or because a scene felt false, for some reason. I love that, because when it happens, I get to watch a little story unfold in my head, like I'm watching a movie, because I didn't plan for it to happen. The evil twin that comes with that, though, is that there are occasionally things that I thought were awesome, that I couldn't wait to show readers, but discovered that the story didn't need them.

So, hear me now: Sometimes, you're going to have an awesome idea that just doesn't fit into the story, and you have to let it go. It's still awesome, and you should keep it in a file for something else, but you could make yourself crazy trying to force it into a scene that clearly doesn't need it.

As evidence, I offer the last six hours of my life, and now I desperately hope my goddamn brain will let me get on with the story, because I haven't accomplished anything close to what I needed to accomplish today.

*I figure that if it's interesting enough to catch my interest, when I already know what the whole thing is about, it's probably interesting enough to catch a reader's interest, so it's worth exploring.

From the Vault: An Open Letter to That Guy

ESPN is running a wonderful and heartbreaking documentary called Catching Hell, about Steve Bartman and the Chicago Cubs in 2003.

If you don't have any idea what that means, you can skip this post.

For the rest of you, here's a repost of something I wrote to him back then, when he was Public Enemy Number One for Cubs fans:

An Open Letter to That Guy

Originally published at WWdN on October 16, 2003

Dear That Guy,

Like you, I am a huge Cubs fan. Like you, I've been telling people "next year! Next Year!" as long as I can remember. Like you, I am crushed that they aren't going to the World Series. Again.

Unlike you, most of Chicago (and the world, really) could give a shit about me. That's where this letter, from some guy you'll never meet and could probably care less about, comes in. See, I think we have a few things in common, and I just wanted to take a minute here and tell you that I think you're getting a bunch of shit that you don't deserve.

I used to be on this big cult TV show that had lots of very passionate fans. Many of those fans absolutely (and irrationally) hated the character I played on that show. Most of them wrote me nasty letters and heckled me whenever I'd show up at one of their events, they never called my house, or tried to hurt me, but I can sort of imagine what you're going through. That thing that makes a sports fan wear only paint and a diaper to a ball game when it's 15 degrees outside? It's the same thing that makes a Star Trek fan wear the same unwashed uniform for 5 days in a row at a big ass con.

I've read that just about every Cubs fan in the world is giving you hell for going after that foul ball. Well, That Guy, last time I checked, baseball fans like to catch foul balls. It's something we do, like paying too much for terrible beer and screaming at a player for not picking up that slider that we're so certain we'd be able to hit if they'd just put our fat asses in the game. Hell, I've been going to 20 or 30 games a season at Dodger Stadium for almost 30 years, and I try to catch a foul ball every single time I'm there. I've even had my hot wife flirt with the teenage bat boy in a pathetic effort to score one. To date, I am still empty-handed. But that bat boy, Jesse, is convinced that my wife's going to leave me just as soon as he gets out of high school.

Anyway, That Guy, enough about me. This is about you.

It's not your fault that the Cubs lost game 6. It's not your fault that Dusty Baker probably left Prior in too long, or that Alex Gonzalez chose game 6 to make his 11th error of the whole freakin' year. It's not your fault the Cubs stranded 7 runners. It's not your fault that they lost game 7. It's not your fault that Kerry Wood, normally one of the best pitchers in baseball, just couldn't get it together in game 7. (That was a sweet fuckin' homerun though, wasn't it?! I was screaming and cheering so loudly I scared both of my dogs!)

In short, it's not your fault the Cubs lost three in a row. As a matter of fact, I'm pretty sure it's the players fault they lost three in a row. Even Dusty Baker said, "We didn't lose the pennant, the Marlins won it. We were close and the Marlins took it from us, it's as simple as that." You'll notice that he didn't say "That Guy took it from us."

Yep. You know, now that I think about it, I'm positive that it wasn't your fault, and I'm pretty mad at anyone who's giving you shit about the loss.

It's pretty fucked up that those jackals in the news media printed your name, That Guy, and it's even more fucked up that they disclosed your workplace and forced you to change your phone number. But don't quit coaching the little league team, okay? Since you're not a dad, you're probably not coaching that team for your own personal glory, or doing it because it's the only way you know how to relate to your son. You're probably there for those kids, and you're probably having a positive impact on their lives. What are they going to learn if they lose their coach, That Guy?! Think of the children, okay? Don't be a quitter!

Tell you what. You keep coaching that team, and if you ever come to Los Angeles, I'll get some hired goons, and we'll take you out for a beer at one of the best pubs in the city. If anyone tries to fuck with you, those hired goons will kick their punk asses while we exchange high-fives. It will be sweet!

In the mean time, when someone gets in your face about the Cubs losing, you can say, "Hey! Wil Wheaton says back the fuck off!"

When they look confused and say, "Who the hell is Wil Wheaton?" you can just smile and laugh at them, because you know something they don't.

Rock on,

Wil Wheaton
Life-long Cubs Fan, 
living in Los Angeles

My life has changed so much, and gotten so much better, since 2003… I hope that, wherever he is, Steve Bartman can say the same thing.

Please stand by for a demonstration of relevancy (or: how to utterly fail at Public Relations)

A lot of you know that I absolutely love Jenny Lawson, The Bloggess. I love her so much, I gave her a picture of me collating paper to send to PR idiots who spam her with stupid product pitches.

Jenny makes me furiously happy, so when I read on her blog last night that a PR douchebag called her a "fucking bitch", I got furiously angry. 

Please go read Jenny's blog, and then come back for the rest of this post.

…wow, right? Can you believe what a gigantic Douchecanoe Jose Martinez at Brand Link Communications is?

I've worked with PR people my whole life, and most of them are really great. They're enthusiastic, they understand that not everyone cares about the thing they have to promote, and — more than anything else — they're nice to everyone, because their entire job is to get people excited about whatever they're selling, if not now, than in the future.

Then there are the people at Brand Link Communications, like Jose, who apparently think that threatening and insulting the very people they're hoping to work with is the best way to conduct business. Of course, Brand Link Communications seems to think that spamming hundreds of bloggers with the same incorrectly-spelled e-mail (that reads like it was written by a 12 year-old) is actually doing good work for their client, so maybe they think threatening and insulting people is equally effective.

I've encountered people like this in the thirty years I've worked in the Entertainment Industry: they're self-important, arrogant, unprofessional, and have convinced themselves that, because they have some kind of "access" to celebrities, they're more important than people they consider "normal". This quote from Jose pretty much embodies that attitude:

maybe you should be flattered that you are even viewed relevant enough
to be pitched at all instead of alienated PR firms and PR people – who are actually the livelihood of any journalists business.

The arrogance and nerve of Jose Martinez is just appalling to me. Even if he truly believes this idiocy, he should know better than to actually say it in an e-mail, especially if he is a Vice President at the firm.

Yes, that's right: Jose Martinez is a Vice President at Brand Link Communications. This is the kind of person this company sees fit to promote to a position of great experience and authority.

Let me give you the correct response, Jose:

I'm sorry we bothered you. We'll take you off our mailing list. All the best.

See? It's not that tough, is it? I mean, unless you think your precious little ego is more important than the clients you represent, and you're profoundly unprofessional and unqualified for your job. Also, a free tip from me to you: Don't be a dick, Jose, and especially don't Twitter at me a big stupid lie that insults my intelligence after the fact. Don't make your #PRFail worse with your pathetic #PRFailDamageControlFail.

There are a lot of very good publicists and publicity firms out there, who represent their clients with passion and pride. They respect the people they pitch, and they respect the clients they're working for.

Then there are these clowns, who think that bullying and insulting people they think are beneath them is how you do business.

And that, more than anything else, is what makes me furiously angry: Jose Martinez believes that he is "the livelihood of any journalists business", so of course he can insult and threaten someone who he's decided is just some blogger who needs him more than he needs her. (This is further evidence of how unqualified this idiot is: not only did his company — where he is a Vice President and Media Director — pitch The Bloggess, they apparently didn't know that she is massively popular online, in no small part because she calls out PR idiots for doing exactly what his company did.)

If Jenny didn't have a huge following of people who adore her and got furiously angry like I did, nobody would ever know about this, and Jose Martinez would be high-fiving his bros about how he put that fucking bitch in her place. Maybe that's what Jose Martinez and Brand Link Communications was counting on. Maybe they're used to pushing people around, insulting them, and treating them like they should be grateful that they were spammed. Maybe they think they can be arrogant, condescending assholes without any consequences at all.

Maybe they just got a nice, loud, unambiguous wake-up call. Maybe future prospective clients will read this post and the other posts that are all over the Internet 12 hours later about Jose's treatment of Jenny when they're considering what firm they'll hire to represent them. Maybe future clients won't want to be associated with arrogant, unprofessional, self-important PR hacks.

While I was writing this, Jenny updated her blog. Jose and Brand Link Communications got a demonstration of relevancy that was apparently long overdue, and they apologized to Jenny. Good. That was the right thing to do, but my larger point still stands: would that apology have happened if Jenny didn't have an army of readers and Twitter followers to stand up for her? I seriously doubt it.