They've done another video to promote Watchmen, this time made to look like a 16mm film made in 1977:

If you're not familiar with Watchmen, I may need to explain — well, before I finish that, I will encourage you to buy Watchmen right now and go read it. I'm serious. Don't even eat or pee or anything until you're done. It's that good. There's a reason nearly every comic geek in the world swears it's one of the all-time greatest books, you know.

Okay, now that you've finished reading it, go ahead and eat and pee.

Okay, now it's totally normal for you to want to pick the book right back up again and start over, making sure you digest every single available detail in each panel. You won't catch everything, but that's okay; re-reading Watchmen is something certain geeks do, and every time we go behind the mask we find something we've never seen before.

Okay, now that you've eaten and peed, and read the book again, I don't need to tell you what I was going to tell you, because now you see it in the video.

…I know, right?!