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50,000 Monkeys at 50,000 Typewriters Can't Be Wrong

the lost experience

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Initially, I thought this (possible spoilers) would be a fun puzzle-solving game to play over the summer, while waiting for season three to start, figuring out what Dharma is about, Hanso Foundation rabbits with Persephone . . . but after last week’s Sprite tie-in, and last night’s stupid Jeep commercial, I’m beginning to think the big secret message from The Hanso Foundation will be "Be sure to drink your Ovaltine."

Technorati Tags: lost, hanso foundation, lost experience

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18 May, 2006 Wil

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missed the starting gun → ← too much is never enough

23 thoughts on “the lost experience”

  1. Cherikooka says:
    18 May, 2006 at 10:18 am

    That’s what you get for watching Lost. Not that you shouldn’t watch Lost, although I never have, it’s just that it’s easy to get sucked into these stupid shows. It’s happened to me, but with Dr. Who. I n e e d t o w a t c h D r W h o.
    Cheri

  2. Fred says:
    18 May, 2006 at 10:27 am

    That’s why I “just watch” Lost. The other suck in is the “Don’t miss the exclusive deleted scene on tomorrow’s Good Morning America”. Deleted scenes are deleted for a reason.

  3. GirlCoop says:
    18 May, 2006 at 10:48 am

    I’m completely hooked on this show! The additional websites don’t seem to provide too much info…and whatever info they do provide makes no sense whatsoever. If you’re somewhat interested in what’s going to happen, spoilerfix.com is a good place to get info.

  4. honeythunder says:
    18 May, 2006 at 10:57 am

    Yeah, I must admit the “extracurricular activities” for Lost are a GREAT time kill at the office…but I really don’t want a show ruined by the whole “be sure to drink your ovaltine” angle…which is why I’m slightly troubled by Cheri’s Dr. Who comment. Cheri – do you mean the current incarnation of Doctor Who?! Man, don’t tell me – I absolutely LOVE the new (Ninth) Doctor…And I would be totally devestated to have it ruined by some subliminal message to eat more Twiglets..
    OH! Wil – I got the chapbook in the mail yesterday! Luckily it arrived on the one day it hasn’t rained in Massachusetts! Thanks so much I look forward to reading it tonight!
    Thank you!!!

  5. Mudboy says:
    18 May, 2006 at 10:57 am

    Why does all the hype around lost remind me all the hype around Myst? “Discover the islands secrets”…
    Me, I like resolutions to my mysteries, so I’ll stick with Veronica Mars.

  6. Oorgo says:
    18 May, 2006 at 11:16 am

    I don’t know man, I think it’s all about the aliens. Maybe it’ll all end with a rope ladder coming down from space, they’ll climb it and there will still be no resolution.

  7. BonzoGal says:
    18 May, 2006 at 11:16 am

    Big LOL on the “Ovaltine” comment. Brought back a nice Ralphie moment…

  8. Pokerwolf says:
    18 May, 2006 at 11:24 am

    A crummy commercial?? 😉
    You’re going to find out The Others are Rupert Murdoch, Bill Gates, and Lee Iaccoca.

  9. Joe says:
    18 May, 2006 at 11:26 am

    Makes you feel violated and dirty.. At least the breasts on the show are not 30% larger, so you know that Carls Jr. hasn’t had a plug.. yet….

  10. swl-mom2Bryn says:
    18 May, 2006 at 12:44 pm

    I LOVE the show, but I don’t go for any of the extras. I take the show at face value. Its sheer entertainment and has just enough going on to really keep me interested in what’s going to happen next, and that’s enough for me. I will avoid the games and such just to keep the show more interesting for me.

  11. hanna says:
    18 May, 2006 at 1:20 pm

    Well, as long as it’s not “We want to convert you to a new breed of Scientology”, I’ll be all for it.

  12. MamaSlyth says:
    18 May, 2006 at 1:51 pm

    I feel a similar letdown from the DaVinci Code Quest on Google. I knew that part of it was a contest, but based on the Google blog entry, I had hoped that even after the contest, you could still do some of those “12,358 original puzzles”.

  13. scostigan says:
    18 May, 2006 at 2:16 pm

    I found teh following hints deep in the website directory structure of the letyourcompassguideyou website.
    http://www.letyourcompassguideyou.com/usr/hmcintyr/mail/139191991471518711419.jpg



    http://www.letyourcompassguideyou.com/usr/hmcintyr/mail/news_ad.jpg
    http://www.letyourcompassguideyou.com/usr/hmcintyr/mail/ptsig.jpg
    http://www.letyourcompassguideyou.com/usr/pthompso/mail/fleetcontract1.jpg
    http://www.letyourcompassguideyou.com/usr/pthompso/mail/fleetcontract2.jpg
    010101000110100001100101001000000100110101101111011101010111010001101000001000000101000001101001011001010110001101100101
    is decoded in binary as The Mouth Peice
    http://www.letyourcompassguideyou.com/usr/pthompso/mail/memo2.png
    http://www.letyourcompassguideyou.com/usr/pthompso/mail/rfp0000.png
    http://www.letyourcompassguideyou.com/usr/pthompso/mail/rfp0001.png
    http://www.letyourcompassguideyou.com/usr/pthompso/mail/rfp0002.png
    http://www.letyourcompassguideyou.com/usr/pthompso/mail/rfp0003.png
    http://www.letyourcompassguideyou.com/usr/pthompso/mail/rfp0004.png
    http://www.letyourcompassguideyou.com/usr/pthompso/mail/rfp0005.png

  14. ChuckEye says:
    18 May, 2006 at 3:36 pm

    No, Wil, as I pointed out in my LiveJournal post this week, “Be sure to drink your Ovaltine” is the secret of The Da Vinci Code, not Lost…

  15. Chongo says:
    18 May, 2006 at 3:41 pm

    I agree a little Wil, but think about it this way.
    When Tapper came out, it was sponsored by Budweisser. Did that make it less enjoyable? It would piss me off to no end if the Lost Experience game JUST led to hidden advertising….but it does shed light (albeit VERY slowly) into the Hanso Foundation.
    Besides, the actual act of looking for these clues is fun enough to me.

  16. Seth says:
    18 May, 2006 at 3:50 pm

    The Ovaltine example is content pushing you to a commercial message. The Lost example is a sponsorship of content. The advertiser is giving you clues about the game, not the game giving you clues about the advertiser.
    I rather like Lost’s approach. The advertiser is weaved more seamlessly and believably into the storyline, plus the most important part of those site (subLYMONal & letyourcompassguideyou) are the passwords to additional Persephone messages on the Hanso Foundation site.
    I like it.

  17. Wil says:
    18 May, 2006 at 3:58 pm

    Valid point, Seth.
    What I didn’t make clear in my effort to be oh-so-clever is that the overt sponsorship breaks the fourth wall, and disrupts the ARG aspect of the entire experience.
    Maybe it would have been more accurate to say that next week’s clue will lead us to besuretodrinkyourovaltine.com

  18. Roxy says:
    18 May, 2006 at 4:26 pm

    I’m glad to see someone else make the reference to Myst/Riven. I felt like I was playing the game last week when they opened the hatch to Pearl. I too am disappointed by all the sponsor tie-ins. However, it’s still fun.

  19. peacecorn says:
    18 May, 2006 at 8:01 pm

    Exactly, Wil! I participated in what might be considered the first ARG ever and this sort of of shameless “let’s make you watch an entire advertisement prior to receiving a lame clue” is disappointing beyond belief. It goes beyond the spirit of what was potentially a new medium for telling a story into simply another method for pushing a product.
    Signed,
    sad cloudmaker gracie

  20. ArchaicDome says:
    19 May, 2006 at 11:23 am

    Okay, I’m very upset. I followed your link, and I’ve spent my entire day mired in non-productivity. I don’t watch Lost, so I had no idea about most of it, but I’m sufficiently intrigued. I’m going to have to get cable now, and Amazon is going to have to send me whatever seasons I can get on DVD.

  21. Alan says:
    19 May, 2006 at 7:45 pm

    I got sucked into the AI movie real life game. I lost way too much of my time in that one. I don’t want to do it again.
    But I did decide to take the time to watch Lost. I’m completely caught up now.
    Actually, my experience with the AI game has me convinced that most of Lost is not well designed puzzles and clues. I’m sure they have some large story arc, but most of the details are just interesting stories.

  22. Annie says:
    19 May, 2006 at 11:42 pm

    I kinda figured it was inevitable that there would be a bit of advertising in the LOST Experience, I mean, it is ABC and somebody’s gotta pay for this huge game/marketing campaign.
    It doesn’t bother me though, because I interpreted it as this huge sinister organization, Hanso, is so powerful that even Sprite and Jeep are in cahoots with them, so it all makes sense together.
    I’d never heard of ARG’s till The Lost Experience and was blown away by it’s scope -websites, telephone numbers, published books, fake newspaper ads. I’d play it, but there’s just way to much for me to get (sucked) into. Looks fun though.
    Oh yeah, and thanks to you I cannot be doing ANYTHING else Wednesday nights but have my eyes glued to the tv for LOST. Damn you, Wheaton!

  23. Eating_dust says:
    22 May, 2006 at 12:29 pm

    I thought you may find this interesting.
    Lost… the Game…
    http://www.gamespot.com/news/6151618.html

Comments are closed.

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