I spent much of last week writing, editing, and rewriting my seven month overdue “Ask Wil Wheaton Anything Part Deux” answers for Slashdot. I don’t want to steal /.’s thunder, but I just happened upon something that supports one of my answers, so I’m going to steal just a tiny little bit right now.
I was asked a question about doing creative things without getting crushed by “the system” in the process. Part of my answer is:
Here is the most important thing I can tell you: You do not need the so-called traditional channels of distribution to get your work to an audience, and you’ll probably be happier and more successful by not going through those channels. I’ve done it both ways, and self-publishing and distributing was more fun, more creatively satisfying, and much more financially rewarding than the indescribably frustrating process of doing it the other way.
Because I’m so picky about music, I’ve always relied on word of mouth to find new stuff that doesn’t suck. Ten years ago, I spent a lot of time wading through a bunch of crap on KXLU or Rodney on the Roq, hoping to discover a couple of good new bands, and occasionally I’d luck out with a great opening act at a concert, (like when I saw Redd Kross open for The Butthole Surfers way back in 1992, or CornMo open for They Might Be Giants last year). In this Brave New World of media consolidation, it should be harder than ever to find new stuf . . . but thanks to The Internets, the opposite is true. Earlier today, I came upon a band called AeonSpoke. GrapeJuicePlus describes them as “a bit of Radiohead, a bit of Blur, a lot of good stuff.” I couldn’t agree more. The band has made a couple of their tracks available as MP3 files on their website. Here are my two favorites:
Ten years ago, I never would have found out about this band, or been able to buy their music, unless a major label picked them up — and they’re from right here in California! Thanks to The Internets, this band has been able to take the traditional means of distribution out of the equation, and bring their music directly to me, the audience. That is why this whole revolution is so goddamn cool.
